Joanna Startek is a dynamic, luxury menswear label, which shows that men's fashion can be both elegant, classic and original. The concept of the brand is to create new classic, focusing on the style which combines tradition and modernity. According to the philosophy of the brand men's clothing should work to bring out the individuality and complement it. Characteristics for Joanna Startek is her fascination of minimal and conceptual art which creates simple and timeless collections. The label's aim always is to surprise and make functional and innovative products.

Joanna Startek is a finalist of numerous fashion competitions such as Zota Nitka or Oskary Fashion. She made her debut collection “Once Upon a Time” in April 2012 during FashionPhilosophy Fashion Week Poland. Since then she has gained a number of significant achievements including the Grand Prize of the Rector of Academy of Fine Arts in ód for the best diploma work, the title of the Debut of the Year 2012 awarded  by Fashion Magazine and an award granted by Elle Magazine which called her collection the discovery of Lodz Fashion Week.